DISQUS

Todd Mundt: BusinessWeek: Radio has little of its own stuff

  • clinton forry · 1 year ago
    Odd that the comparison to newspapers fails to mention the large amount of syndicated content [like AP] that bulks up these newspaper offerings.
  • John Proffitt · 1 year ago
    Ironically, local public media outfits are best positioned to take advantage of this weakness in commercial radio. But only if we focus locally and stop trying to reach beyond our means. Or at least that's the problem I'm experiencing in Alaska at this time. I see tremendous opportunity for us to dig in and become part of the local social DNA. Commercial radio gave up on the community years ago in favor of corporate / shareholder profits.

    Either existing pubcasters will transform into locally engaged entities or someone else will come along, startup the same thing in an online context, and beat us to it. Risk and opportunity, all at once.