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Todd Mundt

convergence, public media, productivity, social media
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BusinessWeek: Radio has little of its own stuff

Started by toddmundt · 10 months ago

Jim Russell passed this along from BusinessWeek:
“… of all major consumer media, radio is the least suited to an online transition. … Radio is built to a large degree on music it doesn’t own and syndicated talk shows. Both are available in countless venues o ... Continue reading »

2 comments

  • Odd that the comparison to newspapers fails to mention the large amount of syndicated content [like AP] that bulks up these newspaper offerings.
  • Ironically, local public media outfits are best positioned to take advantage of this weakness in commercial radio. But only if we focus locally and stop trying to reach beyond our means. Or at least that's the problem I'm experiencing in Alaska at this time. I see tremendous opportunity for us to dig in and become part of the local social DNA. Commercial radio gave up on the community years ago in favor of corporate / shareholder profits.

    Either existing pubcasters will transform into locally engaged entities or someone else will come along, startup the same thing in an online context, and beat us to it. Risk and opportunity, all at once.
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