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Todd Mundt

convergence, public media, productivity, social media
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Chris Anderson: Ready to be Microchunked?

Started by toddmundt · 10 months ago

It looks like Chris Anderson (of Long Tail fame) is listening to public radio more than ever, but to public radio stations less - particularly during pledge drives. His iPhone gives him access to a wealth of public radio podcasts, effortlessly updates during syncing, which he uses to avoid ... Continue reading »

1 comment

  • Content causes listening so naturally most listeners are far more loyal to the content than the delivery mechanism. This explains at least in part why less than 10% of listeners pledge money to "the station". And even then it is often because they feel they are supporting their favorite "program", read content.
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